国潮趋势下国产服饰市场发展的调研与分析——以运动鞋为例

Investigation and Analysis of Domestic Apparel Market Development under the Trend of National Fashion——Taking Sports Shoes as An Example

通过对近年来国潮运动鞋产品现状和缺点的总结分析,基于青年人(15~34岁)对国潮运动鞋的需求和消费情况进行调研,了解了国内318位不同年龄段、不同地区及不同消费水平的青年人对国潮运动鞋需求的现状,并结合市场现状、国潮运动鞋的缺陷、青年人对国潮运动鞋需求的侧重点,为国潮运动鞋的开发及发展提供建议。

By summarizing and analyzing the status quo and shortcomings of China’s fashionable sports shoes products in recent years,based on the research on the demand and consumption of young people(15~34 years old)to China’s fashionable sports shoes,understand the status quo of demand of 318 young people of different ages,different regions and different consumption levels,and combined with the current situation of the market,the defects of national fashion sports shoes,young people on the national fashion sports shoes demand focus,to provide suggestions for the development and development of national fashion sports shoes.