建设性综艺社会价值的构建与传播——以观察类综艺节目《令人心动的offer》第一、二季为例

On the construction and dissemination of social values in constructive variety shows:A case study of the observation variety show The Exciting Offers(Season 1&Season 2)

在网络综艺市场不良竞争与监管层面政策调控的双重压力下,网络综艺发展迫切需要方向性指引。在此背景下,以观察类综艺节目《令人心动的offer》第一、二季为主要研究对象,运用镜像理论、香农—韦弗模式以及大众循环传播模式等理论,分析其生产传播过程中社会价值的内化表现、内化方式以及传播效果等问题。在此基础上,提出建设性综艺的概念和特点,并深入阐述建设性综艺的价值传递与作用过程,以及建设性综艺未来发展传播中主要涉及的三个方面问题,即表现“什么样的人”、以“什么样的方式”表现及产生“什么样的社会影响”,以期对综艺整体发展提供路径性思考。

Under the dual pressure of bad competition in the online variety market and policy regulation at the regulatory level,the development of online variety is in urgent need of directional guidance.Taking the first and second seasons of the observation variety show The Exciting Offers as the main research object,this paper analyzes the internalization performance,internalization mode and communication effect of the social value in the process of production and communication by using the theories of mirror image theory,Shannon-Weaver model and mass circular communication model.Based on the analysis,this paper comprehensively puts forward constructive variety,and deeply expounds the value transmission and function process of constructive variety,as well as the three main aspects involved in the future development and communication of constructive variety,namely,what kind of people to show,in what way to show and what kind of social impact to produce.The aim of this paper is to provide path thinking for the overall development of the variety shows.