大数据、数字化与控制:数字资本主义的政治经济学分析

Big Data, Digitization and Control: A Political Economy Analysis of Digital Capitalism

在数字资本主义时代,数字资本利用自己掌握的数字技术与资本力量对社会进行渗透,通过收集和分析消费者的互联网反馈数据,如消费水准、消费倾向等,来影响和控制每个消费者的行为,其最终目的是由资本全面控制社会整体的生产、消费、流通与分配过程,使资本的控制力与影响力达到前所未有的程度。然而,这种控制也产生了新的社会矛盾与问题,如新的劳资矛盾和更具规模的生产过剩等,从而加剧资本主义社会的危机。数字科技有向人类对立面发展的趋势,其根本原因是私有制的存在导致科技只为少部分人掌握、只为少部分人服务。

In the era of digital capitalism, digital capital uses its own digital technology and capital power to penetrate the society, and affects and controls the behavior of each individual consumer by collecting and analyzing consumers’ Internet feedback data, such as consumption level and consumption tendency, etc.. Its ultimate goal is to fully control the overall production, consumption, circulation and distribution process of the society by capital, making the control and influence of capital reach an unprecedented level. However, this kind of control also produces new social contradictions and problems, such as new contradictions between labor and capital, more large-scale overproduction,and so on, which aggravates the crisis of capitalist society. Digital technology has a tendency of developing towards the opposite side of human being, the fundamental reason for it lies in that the existence of private ownership leads to the fact that technology is only mastered by a small number of people and only serves a small number of people.