新媒体在校园图书馆阅读推广中的策略

Strategies of New Media in Reading Promotion of Campus Library

阐述新媒体环境下校园图书馆阅读推广的重要性,实践方法,包括社交软件的推送、实践活动的开展,从而满足读者的阅读需求、形成独特的阅读推广模式、优化和完善数字阅读环境。

This paper expounds the importance and practical methods of reading promotion in Campus Library under the new media environment, including the push of social software and the development of practical activities, so as to meet the reading needs of readers, form a unique reading promotion mode, and optimize and improve the digital reading environment.