博物馆教育职能发挥下的儿童文创产品开发

The Development of Children's Cultural and Creative Products under the Educational Function of Museums

博物馆是重要的公共文化教育机构,针对儿童参观群体进行博物馆文创产品研究,开发有助于博物馆发挥教育职能的儿童文创产品,从而谋求博物馆文创产业特色化的发展。分析博物馆的职能与其儿童文创产品开发现状;在儿童心理学的研究基础之上,把握儿童群体的特殊性,分析不同年龄段儿童观众的心理需求,精准定位博物馆儿童文创产品的开发类型;挖掘藏品深层次的文化内涵,深化儿童文创产品的教育功能,使得博物馆儿童文创产品具有教育延续性与亲子互动性。从设计思想、设计方法上进行研究,为博物馆儿童文创产品开发研究提供一定的理论指导。

As museums are one of the important public cultural and educational institutions,the research on museum cultural and creative products aimed at children's visiting groups was conducted.The children's cultural and creative products were developed with an aim to help museums perform their educational functions and pursue the characteristic development of museum cultural and creative industries.Based on the research of children's psychology,the special characteristics of children's groups,and the psychological needs of children's audiences in different age groups,the functions of museums and the current situation of children's cultural and creative product development were analyzed,and the types of children's cultural and creative product develop-ment in museums were positioned precisely.In order to enable museum children's cultural and creative products have educational continuity and parent-child interaction,the deeper cultural connotation of the collections was explored,and the educational function of children's cultural and creative products was intensified.The research in terms of design ideas and design methods will ultimately provide some theoretical guidance for the development of children's cultural and creative products in museums.