浅析以用户体验视角打造汽车经销商新渠道

A Brief Analysis of Creating a New Channel for Auto Dealers from the Perspective of User Experience

汽车经销商渠道发展的二十几年来,渠道形态并没有发生太大的变化,只是涵盖的功能有所增加。比如有一些汽车企业品牌提出从4S模式增加到7S模式,从原来的整车销售、零配件、售后服务、信息反馈四大业务模块增加了二手车、金融及共享业务。本文用全新的视角去审视渠道的现状和规划未来新的渠道生态,并且搭建了一个新渠道策略模型,结合一些实例来阐述新渠道的打造。

Over the past 20 years of car dealership channel development,the channel form has not changed much,but the functions covered have increased.For example,some automobile enterprise brands proposed to increase from the 4S model to the 7S model,adding used car,finance and sharing business from the original four business modules of vehicle sales,spare parts,after-sales service,and information feedback.This paper uses a new perspective to examine the current situation of channels and plan a new channel ecology in the future,and builds a new channel strategy model,combined with some examples to illustrate the creation of new channels.