数字经济背景下非物质文化遗产传播路径研究

Research on the Intangible Cultural Heritage in the Digital Economy

数字经济已经成为拉动经济增长的重要引擎,推动非遗产业数字化变革发展。从数字经济视角探讨非物质文化遗产的特征,总结了非遗在数字时代下的传播途径,分析数字经济下非遗发展的现状,探讨其困境及解决策略,为非遗产业与现代技术深度融合提供参考。

Today,the digital economy has become an important driving force of economic growth,leading to the development of digital transformation of intangible cultural heritage industries,through the study of the characteristics of the intangible cultural heritage under the digital economy,this paper sums up the communication ways of ICH in the digital age,analyzes the current situation of ICH in the digital economy from the overall perspective,and probes into its pain points and solving strategies,so as to make the ICH industry deeply integrate with modern technology,promoting the digitalization of intangible cultural heritage.