技术创新在经济交换逻辑演进中的作用——基于从商品主导逻辑到服务主导逻辑的演进视角

The Role of Technological Innovation in the Evolution of Economic Exchange Logic--From the Perspective of Evolution from Goods-dominant Logic to Service-dominant Logic

服务主导逻辑的提出,为解释互联网时代的经济活动和消费行为提供了新视角。然而,由于服务主导逻辑和商品主导逻辑重点强调在经济交换基础等方面的不同,忽视了经济交换逻辑的演进,从商品主导逻辑到服务主导逻辑的演进如何实现。现有文献对这一问题还缺乏深入讨论。基于产业结构转型升级、制造业与服务业不断融合的经济背景,试图从技术创新视角分析这一演进的过程。研究认为,技术创新通过向市场提供新技术和刺激新的市场需求来推动产业结构的转型升级,使企业实现价值创造的资源基础发生变化,进而引发资源观变迁导致主导逻辑重构,促使人们理解经济交换逻辑的基础由商品主导逻辑向服务主导逻辑转化。以上结论有助于进一步完善服务主导逻辑的理论外延,为企业深入理解服务主导逻辑的产生和价值共创提供管理思路。

The concept of service-dominant logic provides a new perspective for explaining economic activities and consumption behavior in the Internet era.However,because the service-dominant logic and goods-dominant logic emphasize the difference in the basis of economic exchange,etc.,and just ignore the evolution of economic ex⁃change logic.How to realize the evolution from goods-dominant logic to service-dominant logic?The existing litera⁃ture still lacks an in-depth discussion on this issue.Based on the economic background of industrial structure trans⁃formation and upgrading and the continuous integration of manufacturing industry and service industry,this paper attempts to analyze this evolution process from the perspective of technological innovation.The research shows that technological innovation promotes the transformation and upgrading of industrial structure by providing new technol⁃ogies to the market and stimulating new market demand,which changes the resource base for enterprises to realize value creation,and thus the change of resource view leads to the reconstruction of dominant logic,and promotes peo⁃ple to understand the transformation of the economic exchange logic basis from goods-dominant logic to service dominant logic.The above conclusion will help to further improve the theoretical extension of service-dominant log⁃ic and provide management ideas for enterprises to deeply understand the generation and value co-creation of ser⁃vice-dominant logic.