基于费用来源视角的韶山红色旅游产品可持续发展研究

Research on the Sustainable Development of Shaoshan Red Tourism Products from the Perspective of Cost Sources

费用来源是影响旅游者消费选择的重要因素。红色旅游区游客的费用来源主要为散客自费、党建活动经费、工会会费、学生研学费用以及单位团建经费等。针对韶山游客的职业、来源地、费用来源、预计停留时间和在韶山的预计消费,运用SPSS25.0软件进行多元对应分析,描述游客消费行为特征。研究发现:自费游客旅游消费较高,使用党员活动经费和工会会费的客群有相似消费特征,研学费用客群一般是学生群体,时间较短、费用较低。针对不同游客的消费特征,提出韶山红色旅游产品在筑牢红色产品根基、开发体验型旅游产品、结合客群消费设计产品、夯实红色教育品牌、引导红色研学等方面需要进一步创新优化,以实现韶山红色旅游产品可持续发展。

The source of expenses is an important factor influencing tourists'consumption choices.The cost sources of tourists in red tourism areas are mainly casual tourists'own expenses,party building activity funds,trade union dues,students'study fees and unit reunion funds.For the occupation,place of origin,cost source,expected stay time and expected consumption in Shaoshan,a multivariate correspondence analysis is conducted using SPSS25.0 software to describe the characteristics of tourists'consumption behavior.The results show that:self-funded tourists have higher tourism consumption,the clientele using party activity funds and trade union dues have similar consumption characteristics,and the clientele using study fees are generally student groups with shorter time and lower costs.In view of the consumption characteristics of different tourists,it is proposed that Shaoshan red tourism products need to be further innovated and optimized in terms of building a firm foundation of red products,developing experience-based tourism products,designing products by combining the consumption of customer groups,consolidating the red education brand,and guiding red research and study,so as to realize the sustainable development of Shaoshan red tourism products.