得失权衡、主体信任与危机感知:“健康码”常态化使用的影响因素研究

Trade-offs,Subject Trust and Crisis Perception:Exploring Factors Affecting Regular Usage Intention of the“Health Code”

作为新冠肺炎疫情催生的社会治理与应急管理技术,“健康码”的常态化使用不仅关系到技术工具的生命周期,更从社会接受的角度检验了后疫情时代数据化社会治理方式创新的可行性与有效性。以技术接受模型为参考,构建了“健康码”常态化使用意愿模型。问卷调查结果表明,人们在形成常态化使用意愿时伴有“利益-风险”计算的心理过程,而得失权衡会随着技术效能的波动、数据归属主体的介入以及危机情境的反复而发生变化。实证结果为后疫情时代“健康码”的推广和优化、数据化社会治理方式的社会嵌入路径提供了启示。

Regular usage of the“Health Code”,a social governance and emergency management technology spawned by COVID-19 pandemic,not only relates to the life cycle of this technical tool,but also tests the feasibility and effectiveness of such data-based innovation for social governance in the post-pandemic era.Taking the Technology Acceptance Model(TAM)as a reference,a model of intention to regularly use the“Health Code”was constructed.The empirical results showed that people’s intention to regularly use the“Health Code”was accompanied by a"benefit-risk"calculus,and the results would change with the weakening of technology effectiveness,the intervention of data owners,and the recurrence of crisis situations.The theoretical and practical implications were then provided.