全媒体时代的版权媒资管理探析

On the Management of Copyright Media Resources in the All Media Era

全媒体时代,版权媒资作为传统媒体的核心战略资源,在提升广播电视台无形资产价值、服务再生产、助力融媒再出发方面意义重大。对此,以浙江广播电视集团的智能媒资系统应用为例,分析其功能特征以及创新点,并在此基础上探析省级广电版权媒资管理最优办法,勇立数字化改革潮头,用好全媒体融合平台,把“媒资”变“资本”,使广电媒体享受到媒资红利。

In the era of all media, copyrighted media resources, as the core strategic resources of traditional media, are of great significance in enhancing the value of intangible assets of radio and television stations, reproducing services, and helping media convergence to start again. This paper takes the application of the intelligent media asset system of Zhejiang Radio and Television Group as an example, analyzes its functional characteristics and innovations, explores the best way to manage the provincial radio and television copyright media assets, makes good use of the all-media integration platform, bravely stand at the forefront of digital reform,turning “media capital” into “capital”, so that radio and television media can enjoy media capital dividends.