乡村振兴背景下高校消费扶贫模式研究

Research on the Poverty Alleviation Model of University Consumption under the Background of Rural Revitalization

为了提高地方高校消费扶贫的效果,通过文献与案例研究方法,探讨了地方高校消费扶贫四种基本模式;地方高校需要针对不同的农业经营者的需求,既要从消费终端采取多形式的消费措施而扩大农产品市场,又要从生产前端,建设农企农户内部资源与能力而提升农企农户的创新发展能力,提高农产品的质量,夯实农产品消费根基,这样共同作用才能实现真正意义上的精准个性化的消费扶贫,才能做到持久性消费扶贫而促进乡村振兴。

In order to improve the effect of poverty alleviation in local universities, four basic modes of poverty alleviation in local universities are discussed through literature and case study methods. Local universities need to meet the needs of different agricultural operators, both from the consumption terminal take multiple forms of consumption measures to expand the agricultural market, and from the front end, the construction of farmers internal resources and ability and improve farmers innovation and development ability, improve the quality of agricultural products, strengthen agricultural products consumption foundation.Only in this way can the combined effect achieve truly precise and personalized consumption poverty alleviation, and achieve lasting consumption poverty alleviation and promote rural revitalization.