长寿时代的高品质养老社区生态研究--以H养老社区为例

Research on the Ecology of High-Quality Elderly Community in the Era of Longevity: Taking H Retirement Community as an Example

随着老人长寿时代的到来,适应老人高品质养老需求的养老社区正在实践探索中,促进这种社区的可持续发展是值得研究的现实问题。通过文献研究法和案例研究法,运用组织生态理论,发现H养老社区作为高品质养老社区的实践者,在投资运营模式上采用跨业整合的投资建设与因人分区的精准服务;其服务体系包括生活照料、医疗护理、精神抚慰、文化娱乐构成的高规格服务功能体系,适老化服务设施、人文化社区环境构筑的高配置服务环境体系,专业化护工、完善化物业和智慧化技术构建的高效率服务支持体系,形成了高品质养老社区投资建设和服务运营的标杆效应;针对政策变动、投资回收期长、需求不足的挑战,提出了应对思路。

With the advent of the longevity era for the elderly,elderly care communities that meet the needs for high-quality care are being explored in practice.Promoting the sustainable development of such communities is a practical issue.Through literature research and case study,using organizational ecology theory,it is found that H retirement community,as a practitioner of high-quality elderly care community,adopts cross-industry integrated investment construction and precise services based on individual needs in its investment operation mode.Its service system includes a high-standard service function system consisting of life care,medical care,spiritual comfort,culture and entertainment;a high-configuration service environment system built by elderly service facilities and a cultural community environment;a high-efficiency service support system built by professional nursing staff,improved property management and intelligent technology.They have brought the benchmark effect for high-quality old-age community investment construction and service operation.In view of the challenges of policy change,long payback period and insufficient demand,this paper puts forward some countermeasures.