学习机制对不平等战略联盟伙伴关系的影响

The Affection of Learning Mechanism to Unequal Strategic Alliance Partnership

在战略联盟理论有关企业合作行为的理论模型研究方面 ,现有研究已经建立了“技术 -技术”或“技术加市场 -技术加市场”等对称型数理模型 ,作者以“技术 -市场”型战略联盟为研究对象 ,用巴斯扩散模型表达联盟伙伴间的实力对比 ,建立了不对称模型 ,讨论了不平等情况下联盟伙伴间的利益变化 ,并引入学习机制对巴斯模型进行改型 ,从而建立了不平等战略联盟中的学习活动对伙伴关系影响的模型 ,证明了学习机制对联盟伙伴间的关系具有战略性意义 ,即联盟会向着有利于学习效率较高的参与者的方向发展 ,同时也解释了我国近十年来“以市场换资金、换技术”策略不尽人意的根源 ,指出我国企业应提高在与外商的联盟中的学习效率。

Some symmetric mathematical models, such as Tech-Tech or Tech & Market - Tech & Market, had been set up in the researches of theoretical models of cooperative behavior among firms in strategic alliances. An asymmetric model is established in this paper by discussing the Tech-Market type strategic alliances and expressing the strength contrast between the partners in an alliance by the Bass diffusion models. The benefits changes of alliances partners are studied in several different occasions, and the model about the influences of learning upon partnership is built by introducing the learning mechanism to retrofit the Bass models. Then it is proved that the learning mechanism possesses strategic significance to the partnership, that is to say, the development of an alliance is beneficial to the partner who has higher learning efficiency and unfavorable to the other one. At the same time, the original cause of the strategy, i.e., gaining foreign investment and technology by let foreign firms own some domestic market share, was not work well in last ten years in China, has been revealed. It is pointed out that China's firms should do their best to improve their learning efficiency when they participate in the international alliances.