存量时代下的商场外立面改造设计探析——以嘉新大厦外立面改造为例

Discussion on the Renovation Design of the Facade of Shopping Malls in the Stock Era:A Case of the Facade Reconstruction of Jiaxin Mansion

艺术、科学的建筑外立面更新决定了商业建筑视觉呈现的效果。当前,中国商业地产已跨入存量时代,商业建筑的存量改造被纳入国家规划,方兴未艾。本文以重庆旧城区中存量沿街商业体的外立面更新为例,阐明了既有沿街商业体在改造设计中应与城市环境相适应,设计风格偏重以视觉表现为主,更符合商业体立面的改造,并通过视觉媒体艺术与建筑立面的有机结合,考虑昼、夜间的呈现效果,达到“点亮旧城”的意愿。本文针对城市改造中商业建筑外立面的有机更新进行了分析和探讨,希望可以给旧城改造提供借鉴和参考。

The renewal of the fa?ade of art and science buildings determines the visual appearance of commercial buildings.At present,China’s commercial real estate has entered the stock era,and the stock transformation of commercial buildings is included into the national planning and on the rise.Taking the renewal of the commercial fa?ade along the street in the old urban areas of Chongqing as an example,this paper expounds that the existing commercial buildings along the street should be adapted to the urban environment in the transformation design,and the design style should be mainly based on visual expression,and more in line with the transformation of the commercial fa?ade.Through the organic combination of visual media art and architectural fa?ade,the rendering effect of day and night is considered to achieve the will of“lighting up the old city”.This paper analyzes and discusses the organic renewal of the fa?ade of commercial buildings in urban transformation,hoping to provide a reference for the transformation of the old city.