乡村振兴背景下甘肃省乡村旅游品牌形象设计研究

Brand Image Design of Rural Tourismin Gansu Province under the Background of Rural Revitalization

乡村振兴离不开乡村旅游,乡村旅游品牌形象设计已成为乡村旅游发展中的难点,甘肃省乡村旅游发展取得了一定成绩,但乡村旅游品牌形象设计中还存在一些问题。遵循地域性、艺术性、共享性、可持续发展等原则,构建了甘肃省乡村旅游品牌形象系统体系,通过精准品牌形象定位、突出品牌视觉形象、完善品牌形象管理与维护等方面,提出了甘肃省乡村旅游品牌形象设计的策略,以期为甘肃省乡村振兴提供有益的借鉴。

Rural Revitalization is inseparable from rural tourism,however the design of rural tourism brand image has become a difficult point in the development of rural tourism.The development of rural tourism in Gansu Province has made some achievements,but there are still some problems in the design of rural tourism brand image.Following the principles of regionality,artistry,sharing and sustainable development,we construct a brand image system of rural tourism in Gansu Province and put forward the strategy of brand image design of rural tourism through accurate brand image positioning,highlighting brand visual image,improving brand image management and maintenance,in order to provide reference for rural revitalization in the province.