“一带一路”背景下泉州文化旅游发展策略研究

Quanzhou Cultural Tourism Development Strategy Based on“The Belt and Road Initiative”

泉州作为“一带一路”倡议背景下的唯一海丝先行区,申遗的成功,让泉州文化旅游重换光彩热度大增。此研究以“一带一路”发展大背景为出发点,利用SWOT工具对泉州文化旅游内外部环境的S、W、O、T依次分析,提出了针对性的发展策略。泉州市应该把握时代契机,利用自身文化旅游方面的优势,克服困难,推进文化旅游业的快速崛起。

Quanzhou is the unique antecedent“sea-silk”area based on“The Belt and Road Initiative”.The successful application of Quanzhou for the world heritage has successfully promoted the cultural tourism in Quanzhou.Taking the development background as the starting point,this paper analyzes S,W,O,and T of the internal and external environment of Quanzhou cultural tourism with SWOT tool,and puts forward the targeted development strategies.Quanzhou should grasp the opportunity of the times,make use of its own advantages in cultural tourism,overcome the difficulties,and promote the rapid rise of cultural tourism.