基于新媒体技术的体育赛事转播权问题研究及保护

Research and Protection of Sports Event Broadcasting Right Based on New Media Technology

以互联网作为新兴媒体的新媒体传播成为奥运转播的持权者和主力军,新媒体所表现的共享性、个性化和社群化的技术优势,更好地适应了当代社会消费者的消费需求。针对我国在体育赛事新媒体转播权领域的问题分析,能够更好地促进媒体企业发展,进一步激发国民消费购买力,刺激国内市场和国际市场发展,具有一定研究价值。该文首先对新媒体体育赛事转播权的现状和问题进行研究,并以此为线索,提出针对性的保护措施,以供参考。

New media communication with the Internet as an new media has become the holder and main force of Olympic Broadcasting.The technical advantages of sharing,personalization and socialization shown by new media have better met the consumption needs of consumers in contemporary society.The analysis of the problems in the field of new media broadcasting rights of sports events in China can better promote the development of media enterprises,further stimulate the purchasing power of national consumption,and stimulate the development of domestic and international markets.Firstly,this paper studies the current situation and problems of the broadcasting right of new media sports events,and takes this as a clue to put forward targeted protection measures for reference.