海南美丽渔村旅游IP形象设计研究——以西岛渔村为例

TOURISM IP IMAGE DESIGN OF BEAUFTIFUL FISHING VILLAGE IN HAINAN——TAKING XIDAO FISHING VILLAGE AS AN EXAMPL

通过旅游IP形象的设计研究来解决国内旅游文化“千篇一律”的现状。文章对海南西岛美丽渔村文化进行整理分析,提取西岛渔村的地域特色文化,结合美丽渔村的旅游定位、渔村特点等。对IP形象进行精准规划和设计,为构建渔村旅游IP形象,促进文化旅游的发展做出了贡献。成功的旅游IP形象是对旅游地区特色文化的精准提炼,不仅可以提升旅游地区对游客的吸引力,还能促进当地旅游胜地的经济发展。

Through the design and research of tourism IP image, we can solve the current situation of "uniformity" of domestic tourism culture. This paper arranges and analyzes the culture of beautiful fishing village in West Island, Hainan, extracts the regional characteristic culture of West Island fishing village, and combines the tourism positioning and characteristics of beautiful fishing village. The accurate planning and design of IP image has contributed to the construction of fishing village tourism IP image and the development of cultural tourism. A successful tourism IP image is an accurate refinement of the characteristic culture of the tourism area, which can not only enhance the attraction of the tourism area to tourists, but also promote the economic development of local tourist attractions.