发展环境与乡土情怀并行:乡村振兴战略背景下大学生返乡就业创业意愿研究

On the willingness of college students to return to their hometowns for employment and entrepreneurship with the background of Rural Revitalization Strategy

大学生是乡村人才振兴的重要力量,深入探究影响大学生返乡就业创业意愿的相关因素对于乡村人才振兴具有重要意义。对420名大学生进行抽样调查和实证分析,深入探讨大学生返乡就业创业意愿的影响因素。研究结果表明:大学生返乡就业创业意愿存在显著的个体差异;发展环境的三个维度,即政策环境、教育环境和基础设施环境对大学生返乡就业创业意愿都有着显著的正向影响。为进一步验证分析结果,对50名大学生进行个案研究和深度访谈。根据研究结论,从完善大学生返乡就业创业发展环境和加强大学生乡土情怀建设两个层面,分别从政府、高校、家庭和个人层面提出管理建议和策略。

College students returning to their hometown for employment and entrepreneurship is an important force of rural talent revitalization. The study of exploring the willingness of college students to return to their hometown for employment and entrepreneurship has great significance to rural talent revitalization. Based on the sampling survey and empirical analysis of 420 university students, it explores further the influential factors of the willingness of college students to return to their hometown for employment and entrepreneurship. The results show that: firstly, there are significant individual differences in college students’ willingness to return home for employment and entrepreneurship. Secondly, the three dimensions of rural feelings and development environment, namely policy environment, education environment and infrastructure environment, have a significant positive impact on the willingness of college students to return to their hometown for employment and entrepreneurship. To further verify the empirical analysis results, case studies and in-depth interviews were conducted with 50 college students. According to the research conclusions, this paper proposes management suggestions and strategies from the government,universities, families and individuals to improve the employment and entrepreneurship environment of college student’s returning to their hometown and strengthening their local feelings.