基于因子分析法的网络游戏A股上市企业财务绩效评价研究

Research on Financial Performance Evaluation of Online Game A-Share Listed Enterprises Based on Factor Analysis

网络游戏产业凭借其高成长、高收益的特点一直是人们热议的话题,研究网络游戏公司的财务绩效有助于分析这个行业的发展现状和前景。以2019年65家国内A股上市的网络游戏企业为研究对象,选择一系列相关的财务指标,通过因子分析对财务指标提取出公因子,计算因子得分和综合财务绩效得分,最后对每一个公因子进行具有现实意义的命名和解释。研究结果表明:影响网络游戏企业财务绩效的因素主要有盈利能力、运营能力、偿债能力以及成长能力,其中盈利能力和偿债能力权重较大,对企业绩效水平的影响最为突出。研究拓展了网络游戏企业财务绩效的评价体系,对进一步提高网络游戏企业财务绩效有一定的借鉴意义。

Online game industry with its high growth, high income characteristics has been a hot topic. Exploring the financial performance of online game companies is helpful to analyze the development status and prospects of this industry. In current study, 65 domestic online game companies of 2019, which were A-share listed enterprises, were selected as the research project. The study uses a factor analysis, with extracting the common factor of the financial indicators, calculating the score of the factor and the score of the comprehensive financial performance, naming and explaining each common factor with practical significance. The results show that the main factors of the financial performance are profitability, operating ability, debt paying ability and growth ability, among which the weight of profitability and debt paying ability is the most important. The research expands the evaluation system of financial performance of online game enterprises, which has certain significance to improve the financial performance of online game enterprises.