后脱贫时代下基于SWOT-CLPV模型的农村电子商务研究——以黑龙江省X县为例

Research on Rural E-commerce based on SWOT-CLPV Model in the Post-poverty Era——Take X County in Heilongjiang Province as an Example

后脱贫时代背景下,相对贫困依然存在,脱贫村仍然面临再度返贫的风险,而农村电子商务对于巩固脱贫成效、建立反贫困长效治理机制效果显著,在乡村振兴战略和数字乡村建设的双重推动下,未来农村电商将持续释放新动能。依据SWOT-CLPV综合矩阵模型,以黑龙江省X县电商产业为例,首先系统论述X县电商发展的SWOT态势,继而利用SWOT-CLPV分别对X县电商产业的抑制性(C)、杠杆效应(L)、问题性(P)和脆弱性(V)进行量化评估。结果表明,X县电商产业最终呈现18L、15C、4V、10P发展趋势,换而言之,X县电商产业若要顺利完成模仿期至成熟期的过渡转型,消除相对贫困,必须有效利用内部优势、转化内部劣势,以此提升杠杆效应的正向促进效果、削弱抑制性、问题性和脆弱性的负向抑制效果。

In the context of the post-poverty era,relative poverty still exists,and poverty-stricken villages still face the risk of returning to poverty again.Rural e-commerce has a significant effect on consolidating the effectiveness of poverty alleviation and establishing a long-term anti-poverty governance mechanism.Under the dual promotion of the rural revitalization strategy and the construction of digital villages,rural e-commerce will continue to release new momentum in the future.Based on the SWOT-CLPV comprehensive matrix model,taking the e-commerce industry in X County,Heilongjiang Province as an example,this article first systematically discusses the SWOT trend of the e-commerce development in X County,and then use SWOT-CLPV to quantitatively evaluate the control(C),leverage effect(L),problematic(P)and vulnerability(V)of the e-commerce industry in County X.The results show that the e-commerce industry in County X will eventually show a development trend of 18L,15C,4V,and 10P.In other words,if the e-commerce industry in County X is to successfully complete the excessive transformation from the imitation period to the mature period and eliminate relative poverty,it must effectively utilize internal advantages and transform internal disadvantages,so as to enhance the positive promotion effect of the leverage effect and weaken the negative inhibitory effect of control,problem and vulnerability.