区域品牌培育模式对比启示

Comparison and Enlightenment of Regional Brand Cultivation Model

立足新发展阶段、贯彻新发展理念、构建新发展格局、推动高质量发展,全国各地纷纷探索不同的品牌建设模式并总结了大量经验。在“政府引导、市场主导、社会参与、企业自愿”的机制下,国内主要呈现出两种品牌培育模式:认证模式、评价模式。本文从评价方法、推广领域、评价程序、管理部门等方面系统对比分析“浙江制造”“深圳标准”“好品山东”品牌培育模式,为河北品牌培育提供了建设思路。

Keeping a foothold on the new development stage, carrying out the new development idea, constructing the new development pattern and promoting the high-quality development, various regions across the country have explored different brand building modes and summarized a lot of experience. Under the mechanism of “government guiding,market leading, social participation and enterprise voluntariness”, there are two kinds of brand cultivation modes in China: certification mode and evaluation mode. This paper systematically analyzes the brand cultivation modes of “Zhejiang Manufacturing”, “Shenzhen Standard” and “Good Shandong” in the aspects of evaluation method, extension field, evaluation procedure and management department, which provides the construction ideas for brand building in Hebei province.