综合类学术期刊编辑中的内容策划方式研究

Methods of Content Planning in Edit of Comprehensive Academic Journals

当前我国学术期刊数量的蓬勃发展,极大地激发起编辑人员强烈的“内容为王”的竞争理念,采用各种方式对期刊内容进行“精耕细作”,内容策划是被诸多学术期刊所广泛使用的手段之一,在提高期刊质量、增强市场竞争力方面发挥着重要作用。本文结合当前学术期刊编辑中的内容策划现状,在简要论述内容策划的必要性的基础上,从主题策划、结构策划、风格策划的角度系统分析综合类学术期刊编辑中的内容策划方式并提出应当注意的问题,为具体的实践操作活动提供必要的指导和借鉴价值。

At present, the vigorous development of the number of academic journals in China has greatly stimulated the competition in content. Various ways are adopted to refine the content of journals. The content planning is one of the means widely used by many academic journals, which plays an important role in improving the quality of journal and in enhancing competitiveness. In accordance with the current situation of content planning, on the basis of brief discussion of the necessity of content planning, this paper analyzes content planning methods from perspectives such as theme planning, structural planning and style planning. The problems that should be paid attention to are pointed out, so as to provide necessary guidance and reference for practice.