未成年人网络直播打赏失范现象及治理对策

Investigation on the Anomie of Minors’Online Live Broadcast Appreciation

当前,网络直播已经成为互联网传播的新业态,未成年人作为网络直播用户的重要组成部分,不可避免地会接触到“直播打赏”这一行为。调查发现,基于直播平台疏于监管、主播恶意引导打赏行为、未成年人辨别能力和自制能力有限等原因,目前存在未成年人冒用父母直播平台账号并偷偷登录父母银行账号进行打赏、打赏金额超出其自身行为能力等失范现象,引发诸多退款纠纷。为治理未成年人打赏乱象,相关责任部门、网络直播平台、未成年人父母等多方责任主体应共同协作,加强监管直播间和主播的行为、提升未成年人自我管理能力,保护未成年人合法上网权益,助力未成年人身心健康发展。

At present,live webcasting has become a new form of Internet communication.As an important part of live webcasting users,minors will inevitably encounter the behavior of “rewarding live webcasting”.Based on the investigation,it is found that due to the lack of supervision of live broadcast platform,the hosts’ malicious guiding the reward behavior,and the limited ability of minors to distinguish and self-control,there are many anomie phenomena such as minors’ fraudulent use of parents’ live broadcast platform accounts and secret login to parents’ bank accounts for reward,and the mismatch of the amount of reward and their own behavior ability,which leads to many refund disputes.The finding is that in order to control the disorder of rewarding minors,relevant responsible departments,online broadcast platforms,parents of minors and other responsible subjects should work together and strengthen the supervision of the behavior of broadcasters and hosts,improve the self-management ability of minors,protect the legitimate rights and interests of minors on the Internet,and help the physical and mental health of minors.