移动互联网时代新闻编辑的内容转向探究

Research on the Content Turn of News Editors in the Era of Mobile Internet

新时期背景下,互联网已经深入渗透到人们的工作和生活中,在一定程度上改变了人们的工作模式和生活方式,同时也加快了新闻编辑工作创新改革速度。现如今,科技发展带来的红利流量逐渐消失,媒介技术频繁更新换代对新闻内容带来巨大冲击,需要新闻编辑明确内容转向,为新闻媒体持续发展奠定良好基础。基于此,文章将基于移动互联网时代视角,总结新闻内容传播的新生态和新特点,即多媒体特点、海量信息数据特点、娱乐性特点、传播权利关系转变特点等。在此基础上,新闻编辑工作也要积极转变思维,打造特色化内容品牌、突出内容风格,以此来吸引更多受众。但与此同时,也要充分认识到新闻编辑内容转向过程存在的风险和挑战,为新闻媒体更好地适应移动互联网时代奠定基础。

Under the background of the new era,the Internet has deeply penetrated into people’s work and life,changed people’s work mode and lifestyle to a certain extent,and accelerated the innovation and reform of news editing.Nowadays,the dividend flow brought by the development of science and technology is gradually disappearing,and the frequent renewal of media technology has brought a huge impact on the news content.News editors need to clarify the content direction,so as to lay a good foundation for the sustainable development of news media.Based on this,this paper will summarize the new ecology and characteristics of news content communication from the perspective of mobile Internet era,that is,multimedia characteristics,massive information data characteristics,entertainment characteristics,transformation characteristics of communication right relationship and so on.On this basis,news editors should also actively change their thinking,create characteristic content brands and highlight content styles,so as to attract more audiences.But at the same time,we should also fully recognize the risks and challenges in the process of news editing content transformation,so as to lay the foundation for the news media to better adapt to the era of mobile Internet.