产业视角下网络文学的发展困境与突围之道

On the Development Dilemma and Breakthrough of Online Literature from the Industrial Perspective

近年来,网络文学的发展呈现欣欣向荣之态,国内市场规模不断扩大,在海外的发展也取得耀眼成绩,但在繁荣背后也隐藏着诸多危机。权威网文企业管理危机频发、盗版现象屡禁不止、作家处境艰难等一系列危机严重影响网文产业的持续健康发展,亟需国家、企业和创作者理性应对。基于产业视角审视我国网络文学的发展状况,就其存在的问题和解决方案提出了建议。

In recent years,the development of online literature has become prosperous.Although the scale of its domestic market has continued to expand,and its development overseas has also achieved dazzling results,such crises lay hidden behind the prosperity as frequent management crises of authoritative web-based companies,repeated prohibitions on piracy,and difficult conditions for writers,which have seriously affected the sustainable and healthy development of the web-based industry,and urgently requires a rational response from the state,enterprises and creators.The article examines the development status of China’s online literature from the industrial perspective,and puts forward some solutions to its existing problems.