基于PEST-SWOT模型的智慧社区建设策略探索——以武汉市为例

Exploration of Smart Community Construction Strategy Based on PEST-SWOT Model——Take Wuhan City as an Example

随着数字技术不断发展,智慧社区作为新型社区治理模式应运而生。智慧社区对于提高基层治理能力、满足人民群众美好生活需要有着积极作用。但受多因素交叉影响,我国智慧社区建设呈现出地域分布不均、智慧化程度不一、建设内容零散等特征。通过构建PEST-SWOT复合矩阵模型分析武汉市智慧社区建设的外部机遇、外部威胁、内在优势、内在劣势后发现,当下智慧社区建设主要存在政策支持缺乏、融资渠道狭窄及服务机构效益低下、工具理性占据主导、数据资源难以整合共享等威胁,以及社区基础设施建设水平差异显著、物业服务纵深发展有限、人才培育不足、信息流通不畅、资源有限等劣势。推动武汉智慧社区的建设发展,一是把握优势-机遇(SO)策略:通过构建智慧社区建设共同体,形成治理合力,充分发挥政府供给关键资源的能力优势,打通社区、企业、居民三方合作渠道,集聚居民、社会组织、高校人才推进智慧社区建设;二是优势-威胁(ST)策略:要强化智慧社区建设的资源保障,尽快出台地区标准及扶持政策,进一步加强地区财政投入保障,并强化组织保障和社区智慧人才的支撑;三是劣势-威胁(WT)策略:要整体化推进社区物业的建设,构建具备差异化的智慧发展策略;四是劣势-机会(WO)策略:要重塑信息资源的纵向传递及横向交互模式,在畅通信息流通渠道的基础上,加强社区虚拟空间及实体社区的交互建设,用信息技术整合社区资源,为社区居民提供高效、便捷、智慧的服务。

With the continuous development of digital technology, smart community emerges as the times require as a new community governance model. Smart communities play a positive role in improving grassroots governance capabilities and meeting people’s needs for a better life. However, due to the overlapping influence of multiple factors, the construction of smart communities in my country presents the characteristics of uneven geographical distribution, different degrees of intelligence, and scattered construction content. By constructing a PEST-SWOT composite matrix model to analyze the external opportunities, external threats, internal advantages, and internal disadvantages of Wuhan’s smart community construction, it is found that the current smart community construction mainly includes lack of policy support, narrow financing channels, low efficiency of service agencies, and rational instruments. Threats such as dominance and difficulty in integrating and sharing data resources, as well as significant differences in the level of community infrastructure construction, limited in-depth development of property services, insufficient talent training, poor information flow, and limited resources. To promote the construction and development of smart communities in Wuhan, the first is to grasp the advantage-opportunity(SO)strategy: by building a community of smart community construction, forming a governance synergy, giving full play to the government’s ability to supply key resources, and opening up three-party cooperation channels between communities, enterprises and residents, Gather residents, social organizations, and college talents to promote the construction of smart communities;the second is the advantage-threat(ST) strategy: to strengthen the resource guarantee for the construction of smart communities, issue regional standards and support policies as soon as possible, further strengthen regional financial investment guarantees, and strengthen organizational Guarantee and support of smart talents in the community;the third is the disadvantage-threat(WT) strategy: to promote the construction of community properties as a whole, and build a differentiated smart development strategy;the fourth is the disadvantage-opportunity(WO) strategy: to reshape the information The vertical transmission and horizontal interaction mode of resources, on the basis of smooth information circulation channels, strengthen the interactive construction of community virtual space and physical community, use information technology to integrate community resources, and provide efficient, convenient and intelligent services for community residents.