广东省民办本科高校品牌建设探析

A Probe into the Brand Construction of Private Undergraduate Universities in Guangdong Province

本文以25所广东省民办本科高校为研究对象,对其相关数据的梳理表明:广东省民办本科高校在全国同类院校中有较好的品牌知名度,但在当前的品牌建设过程中,存在意识淡薄、力量薄弱、核心竞争力偏低、外部发展环境一般等诸多问题。今后建设过程中应采取强化品牌建设意识、加大品牌建设力度、提升品牌建设核心竞争力、营造良好的品牌建设外部环境等措施,推进高等教育强省建设进程。

This paper takes 25 private undergraduate universities in Guangdong Province as the research object.by combing the relevant data,it shows that Guangdong private undergraduate universities have good brand awareness among similar colleges and universities in the country,but at present,in the process of brand construction,there are some problems,such as weak consciousness,weak strength,low core competitiveness,general external development environment and so on.In the future,we should strengthen the awareness of brand construction,strengthen brand construction,enhance the core competitiveness of brand construction,and create a good external environment for brand construction.