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缘何共情:微博热点事件的网络舆论形成机制研究

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摘要 基于微博热点事件“爷爷用原价给我买了四个蛋挞”考察共情传播机制于何种情况发挥作用。采用扎根理论对微博评论文本进行质化分析,构建出微博场域内热点事件共情传播理论模型。研究发现,情绪感染、社群对话以及归因机制三者共同作用,促使公众在热点事件中产生共情,为微博热点事件的情感治理提供新路径。
作者 何奇
机构地区 湖北大学
出处 《科技传播》 2022年第8期96-98,共3页 Public Communication of Science & Technology
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