语义设计在宫廷传统元素文创产品中的表达

Expression of Semantic Design in Cultural and Creative Products with Traditional Elements of the Court

当下人们愈发重视文化符号的传承延展,符号语义设计方法在各类文创产品设计中被广泛应用。近年来,我国对文化遗产的重视使得故宫系列文创产品占据人们的视野。对故宫文创这样一种成功的文创产品案例进行语义设计方法研究,对文创产品的后期设计研究与实践具有重要的参考作用。论文通过对故宫系列文创产品进行分析,阐述故宫文创产品设计特征,分析故宫设计元素转译方法,并在语义学转译层面对宫廷传统元素进行审美分析。

At present,people pay more attention to the inheritance and extension of cultural symbols,and the semantic design methods of symbols are widely used in the design of various cultural and creative products.In recent years,China's attention to cultural heritage has made the Palace Museum series of cultural and creative products occupy people's vision.The study on the semantic design method of the most successful cultural and creative products of the Palace Museum plays an important reference role in the post-design research and practice of cultural and creative products.The paper analyzes the cultural and creative products of the Forbidden City,expounds the design characteristics,analyzes the translation methods of the design elements of the Forbidden City,and analyzes the traditional elements of the palace in semantics.