敦煌壁画元素在甘肃当地特色食品包装上的应用

Application of Dunhuang Mural Elements in Local Characteristic Food Packaging in Gansu Province

敦煌壁画作为中国非物质文化遗产对于中国的历史和艺术发展有着非同一般的影响,也给当地旅游经济带来很大的利益。敦煌壁画元素与当地特色食品包装的融合,不仅可以增加当地特色产品的销量,而且可以在一定程度上传播敦煌壁画艺术,提高大家的素养和对中国文化的认识和认可,增强文化自信。本论文主要将敦煌壁画元素与甘肃当地特色食品包装相结合,从包装色彩、包装形式、包装材料进行包装系列设计。让其以全新的包装视觉形象出现在消费者的眼前,运用线描等技法作为基本素材,使其包装与具有现代风格的企业标识相结合,打造出一款具有敦煌文化气息的现代简约时尚包装。

As an intangible cultural heritage of China,Dunhuang murals have an extraordinary impact on China's historical and artistic development,and also bring great benefits to the local tourism economy.The integration of Dunhuang mural elements and local characteristic food packaging can not only increase the sales of local characteristic products,but also spread the art of Dunhuang mural to a certain extent,improve people's quality and understanding and recognition of Chinese culture,and enhance cultural confidence.This paper mainly combines.Dunhuang mural elements with Gansu local characteristic food packaging,from the packaging color,packaging form,packaging materials for packaging series design.Let it appear in front of the new packaging visual image of consumers,the use of line drawing and other techniques as the basic material,so that its packaging and a modern style of the enterprise logo combined,to create a modern and simple fashion packaging with Dunhuang cultural atmosphere.