摘要
体育文创产品是诠释体育文化的有效载体,挖掘陕西地域特色体育文化,借鉴文创产品成功经验,提出体育文创产品的设计策略。充分利用现代科技、人工智能、“互联网+”在体育文创产品设计中的应用,借助新媒体的广泛推广,提高特色体育品牌的市场影响力,形成融合地域文化的体育品牌,传播体育文化。
Sports cultural and creative products are effective carriers to interpret sports culture,excavate Shaanxi regional characteristics of sports culture,learn from the successful experience of cultural and creative products,and put forward the design strategy of sports cultural and creative products.Make full use of the application of modern science and technology,artificial intelligence and"Internet+"in the design of sports cultural and creative products,with the help of the extensive promotion of new media,improve the market influence of characteristic sports brands,form sports brands integrating regional culture,and spread sports culture.
作者
吴兹古力
朱丹
WU Ciguli;ZHU Dan(Xi’an Jiaotong University City College,Xi’an 710068,China)
出处
《鞋类工艺与设计》
2022年第4期58-60,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2021年陕西省体育局常规课题《十四运气契机下陕西特色体育文创产品开发研究》(课题编号:2021390)。
关键词
体育文化
地域文化
文创产品
sports culture
regional culture
cultural products
