新媒体时代下节日动态海报的设计与应用研究

Research on the Design and Application of Festival Dynamic Posters in the New Media Era

现阶段,城市生活节奏加快和工作效率不断提升造成了日常时间的碎片化,传统节日文化的发扬需要更合适的宣传媒介。动态海报不仅能够广泛地传播于互联网和日常生活中,节日文化与动态海报之间的相互搭配也能在短时间内快速传达节日的主题与内容。通过研究,将进一步推动节日动态海报的发展,使传统节日文化得以更好地延续与传承。

At this stage,the acceleration of the pace of urban life and the continuous improvement of work efficiency have resulted in the fragmentation of daily time.The development of traditional festival culture needs more appropriate publicity media.Dynamic posters can not only widely spread on the Internet and daily life,but also quickly convey the theme and content of the festival in a short time.The research will further promote the development of festival dynamic posters,so that the traditional festival culture can be better continued and inherited.