基于融合、创新、发展理念下的《包装设计》教学改革与实践

Teaching Reform and Practice of“Packaging Design”Based on the Concept of Integration,Innovation and Development

党的十九大报告强调,要建设知识型、技能型、创新型劳动者大军,弘扬劳模精神和工匠精神,营造劳动光荣的社会风尚和精益求精的敬业风气。高等院校开设的《包装设计》课程正承担着培养实战应用型设计人才的责任。针对包装设计课程教学结构缺乏新方法、新技术、新内容的持续建构,学生作品缺乏民族文化与包装设计的融合,学生实践难以与包装市场接轨等问题,秉持“立足市场、服务需要、践思并举、多维发展”的教学理念,构建“实战情境、任务驱动、翻转探究”的教学模式,提升学生的专业认同感,为艺术设计等相关课程提供教学范式,具有普适性和推广价值。

The report of the 19th National Congress of the Communist Party of China(CPC)emphasized that it is necessary to build a knowledge-based,skilled and innovative workforce,promote the spirit of model workers and craftsmen,and create a social fashion of glorious labor and a professional atmosphere of excellence.The course of"Packaging Design"set up by colleges and universities undertakes the responsibility of training practical application-oriented design talents.In view of the existing students in the teaching process of packaging design course structure lack of new methods,new technology,new content continuous construction;Student works lack the integration of national culture and packaging design;Students'practical problems such as difficult to line with packaging market,uphold the"based on the market,service need,practice,simultaneously,the multi-dimensional development the teaching idea,build the"actual combat situation,task driven,flip inquiry"teaching mode,improve the students'professional identity,provides the related courses such as art and design teaching paradigm,generality and popularization value.