文化体验旅游新业态发展研究--以《印象·刘三姐》为例

A study on the development of new business type of cultural experience tourism-A case study of“Impression Liu Sanjie”

文化体验旅游新业态是旅游业适应时代发展和消费升级与各行业融合发展的产物,对推动旅游业向“有内涵、多层次、深体验”发展具有重要意义。文章对相关研究进行分析和整理,提出文化体验旅游新业态概念内涵,并通过对旅游演艺《印象·刘三姐》案例进行分析,总结其发展经验和存在问题,为国内文化体验旅游业态发展提供借鉴。

The new business type of cultural experience tour is a product of the tourism industry adapted to the development of the times and consumption upgrades.It is of great significance to promote the development of the tourism industry to“connotative,multi-level,and in-depth experience”.This article analyzed and collated relevant research,which put forwarded the concept and connotation of the new business type of cultural experience tourism.And it analyzed the case of tourism performance“Impression Liu Sanjie”,summarized its de-velopment experience and existing problems,and provides reference for the development of domestic cultural experience business types.