社交媒体使用对员工离职意向的影响机制研究--组织情感承诺的中介作用

Research on the influence mechanism of social media use on employees'turnover intention-The mediating role of organizational emotional commitment

为研究员工社交媒体使用对其离职意向的影响,探讨组织情感承诺的中介作用以及组织认同的调节作用,通过构建概念模型,采用Mplus与Spass软件对问卷调查数据进行统计分析。研究结果表明:关系导向社交媒体使用正向影响组织情感承诺,任务导向社交媒体使用影响不显著;组织情感承诺降低离职意向;组织认同正向调节两种社交媒体使用与组织情感承诺的关系。研究结果可为组织管理提供理论参考。

In order to study the impact of employees'use of social media on turnover behavior,and explore the mediating role of organ-izational emotional commitment and the regulatory role of organizational identity,the questionnaire data were statistically analyzed by con-structing a conceptual model and using Mplus and Spass.The results show that organizational affective commitment plays an intermediary role between relationship oriented social media use and turnover intention,and organizational identity positively regulates the relationship between the two kinds of social media use and affective organizational commitment.The research results also provide theoretical reference for employees,social media service enterprises and organization managers.