大学生主流意识形态教育的融合传播机制研究

Research on the Construction of Integrated Communication Mechanism of the Main-stream Ideological Education of College Students

高校意识形态工作的重要任务是帮助青年学生树立远大理想、高尚情操和道德情怀。面对当前社会思想文化、价值取向的多样化,大学生价值评价标准模糊化,造成意识形态教育的危机。高校宣传思想工作通过对传播内容、传播介质、传播语言及宣传队伍的融合传播机制研究,整合意识形态教育,帮助大学生划清是非界限,澄清模糊认识,增强青年学生对于主流意识形态的政治认同、思想认同、理论认同与情感认同,切实守好意识形态的主阵地。

The important task of ideological work in colleges and universities is to help young students establish lofty ideals, noble sentiments, and moral feelings. Facing the diversification of the current social ideology, culture and value orientation, the value assessment standards of college students are unclear. Under this circumstances, a crisis of ideological education appears. The university’s propaganda and ideological work is based on the research on the integration communication mechanisms of communication content, media and communication teams, then we unite ideology education. At the same time, we help college students to distinguish the false from the true, clarify unclear understanding, and enhance young students’ political identity, ideological identity, theoretical identity, emotional identity of main-stream ideological, effectively guard the main position of ideology.