媒体融合背景下高校融媒体中心建设研究

Research on the Construction of University Financial Media Center under the Background of Media Convergence

基于高校融媒体中心的构建,有利于更好地满足现阶段传播技术变革的需要,这也是实现国家对媒体融合需求的关键措施。就高校新闻媒体而言,需更新以往的思维方式,改进校园媒体机制,可参考“中央厨房”机制;构建融媒体中心,将用户为中心当作发展理念,科学调整新闻话语体系;培育优秀人才,全面增强业务能力。基于此,文章进行如下探究,以期为有关人士提供参考。

Based on the construction of university media center, it is conducive to better meet the needs of communication technology reform at this stage, which is also the key measure to realize the national demand for media integration. As far as college news media is concerned, we need to change the way of thinking in the past and the operation mechanism of campus media. We can refer to the operation mechanism of “central kitchen”;build a media center, adhere to the user centered development concept, and adjust the news discourse system;cultivate financial media talents and comprehensively enhance business ability. Based on this, this paper explores as follows, in order to provide reference for relevant people.