中美电影窗口期的演变及流媒体平台的播映策略

The Evolutions of Theatrical Window in American and Chinese Films and the Streaming Strategy on the Platforms of Streaming Media

中国电影产业迎来结构性调整的契机,以流媒体为代表的后窗口发行模式愈显重要。通过对美国好莱坞电影与中国电影发行渠道演变历史的梳理,可以发现,媒介技术变革是导致窗口期演变的基础性因素,娱乐市场需求变化是窗口期演变的直接性因素,产业资本与政策是影响发行市场竞争格局演变的重要原因。当下流媒体窗口拓展了电影发行的自由度,电影的故事创作和商业价值都得到延伸,因此要统筹利用好流媒体渠道,加强内容创新和版权保护力度,最大化实现电影的窗口经济效益,推动中国电影产业的转型升级。

Chinese film industry is facing an opportunity of structural transformation with the distribution mode of post-theatrical window represented by streaming media that is becoming more important.By sorting out the evolution history of the distribution channels of American Hollywood films and Chinese films,it can be found that the change in media technology is the foundational factor leading to the evolution of theatrical window,the demand change in entertainment market is the direct factor for the evolution of theatrical window,and the industrial capital and policy are the important reasons affecting the evolution of the market competition pattern.At present,the theatrical window of streaming media expands the freedom of film distribution with extended story creation and commercial values of the film.Therefore,it is necessary to make an overall use of the streaming media,strengthen content innovation and copyright protection and maximize the economic benefits of the theatrical window to promote the transformation and upgrading of Chinese film industry.