图像与叙事:社交媒体时代的战时宣传

Image and Narrative:War Propaganda in the Era of Social Media

人类进入20世纪以来爆发的历次大规模战争,宣传都在其中扮演了极其重要的角色,参战各方都会借助各种手段进行战争宣传。媒介技术的演进既推动了宣传技巧和内容的革新,也改写了战争自身呈现和被感知的方式。特别是第二次世界大战以后,越南战争、海湾战争等通过电视报道展现实时画面来影响公众。2022年的俄乌冲突则再一次刷新图像和叙事的构造,将互联网用户深层次地卷入战争,书写了社交媒体时代战争宣传的新篇章。

Propaganda played an extremely important role in all the large-scale wars that broke out since the 20th century.All parties involved in the war would use various means to carry out war propaganda.The evolution of media technology not only promoted the innovation of publicity skills and content,but also rewrote the way in which war itself is presented and perceived.Especially after the Second World War,the Vietnam War and the Gulf War showed real-time pictures through television reports,making an impact on the public.The conflict between Russia and Ukraine in 2022will reshape the structure of images and narration again,deeply involve Internet users in the war,and write a new chapter of war propaganda in the era of social media.