青少年网络传播:现状、问题与对策——基于行动者网络理论

Teenager Network Communication:Current situation,Problems and Countermeasures

本文从行动者网络理论切入,通过梳理青少年网络传播的多元协同逻辑,指出主流媒体平台具有成为青少年网络传播关键行动者的责任与能力。“转译”的过程主要通过主流媒体平台影响力、权威传播渠道、受众信任度、技术先进性和政策激励协同完成,最终招募并动员其他人类行动者与非人行动者共同参与行动者网络的建构中,以此实现路径创新。在此过程中,“建构青少年网络传播共同体”成为“强制通行点”。异质行动者的广泛参与催生出新的内容生产机制,相应地,科学技术也在异质行动者之间的互动与转译中,不断创新和发展。同时,互动和博弈不仅存在于自建行动者网络内部,也来自商业资本等其他核心行动者构建的其他行动者网络。因此,核心行动者是否具有自我约束与正向引导能力,是检验青少年网络传播是否正向的判断标准。

Starting from the Actor-Network Theory(ANT),this paper points out that mainstream media platforms have the responsibility and capability to be the key actors of teenager network communication by sorting out the multiple collaborative logic of the network communication among teenagers.The process of"translation"is mainly completed through the influence of mainstream media platforms,authoritative communication channels,audience trust,advanced technology,and policy incentives.At last,other human and non-humans actions will be enrolled and mobilized to participate in the construction of actors’network,thus realizing path innovation.In this process,"constructing a youth network communication community"has become an"obligatory passage point".The extensive participation of heterogeneous actors has led to novel content production mechanisms,and correspondingly,science and technology are constantly innovating and developing in the interaction and translation.Meanwhile,interactions and games not only exist within the self-built actor network,but also come from other actor networks built by other core actors,such as business capital.Therefore,whether the core actors have self-restraint and positive guidance ability is the criterion to test whether the teenager network communication is positive.