互动仪式链视角下bilibili网站的互动模式探究

Research on the Interactive Mode of Bilibili Website from the Perspective of Interactive Ritual Chain

本文运用柯林斯的“互动仪式链”理论,分析了bilibili视频网站的互动仪式链运行模式和运行特点。研究发现,B站独特的UGC内容生产模式助力用户在符号资本与情感能量交换的利益驱使下,形成了以B站up主创作的视频为虚拟互动情境,弹幕评论、留言评论为互动方式,三个不同类型的关注方式形成虚拟界限为互动条件,集体符号和群体感受为互动结果的互动仪式链模型;伴随互动身份的高程度匹配、较强的个体情感能量和互动仪式的延续性以及用户对平台、对up主的高黏性等表现特征,构成了B站互动平台的独特性。

This article uses American sociologist Randall Collins’ "interactive ritual chain" theory to analyze the operating mode and characteristics of the interactive ritual chain of the bilibili website.The study found that the unique UGC content production model of bilibili website helps users to form a virtual interactive situation with the video created by the content curators of bilibili website as a virtual interactive scenario driven by the exchange of symbolic capital and emotional energy. Three different types of attention methods constitute an interactive ritural chain model featuring virtual boundary as the interactive condition and collective symbols and group feelings as the interactive result. Accompanied by a high degree of matching of interactive identities,strong individual emotional energy,continuity of interactive rituals and high user viscosity to the content curators make the interactive platform of bilibili one of a kind.