“解码”城市品牌 点亮城市魅力

Highlighting Brands to Illuminate City Charm

城市品牌是一座城市的名片,代表着文化、实力和品质。品牌竞争时代,城市品牌建设水平和企业品牌数量多寡以及品牌影响力高低,已成为衡量一个国家和地区经济竞争力的重要标志。如何塑造独特的城市品牌,让城市脱颖而出?济南正进行积极有效的探索。为提升城市品牌影响力,济南将围绕“品牌打造、品牌推广、品牌认可”等,着力发掘、重振、擦亮、创造品牌,建立健全覆盖全空间、全领域、全周期的品牌建设体系,着力做强新品牌、擦亮老品牌、叫响大品牌,全面扩大济南品牌国内外知名度和影响力,让更多“济南造”唱响全国、走向世界,打造具有国际影响力的品牌之都。

Cities are the home in which human beings enjoy poetic life.Every city possesses its own characteristics,and a city brand is the reflection of city characteristics.The city brand is also the name card of a city,representing culture,strength and quality.