老年群体内在需求满足如何影响主观幸福感?——以适老版移动政务“赣服通”为例

How Does the Intrinsic Need Satisfaction of Elderly Users Affect Subjective Well-being——Takeing the Modified Mobile Government “Ganfutong” as an Example

当下老年用户已成为移动政务领域新的用户增长点,探究老年用户的内在需求满足如何影响主观幸福感对于改善公共服务、缩小数字鸿沟、提高社会公平、加强数字政府建设具有重要意义。基于依恋理论构建老年群体主观幸福感影响因素模型,检验了不同制度和技术支持水平下老年用户的异质性。以适老版移动政务“赣服通”老年用户为调研对象进行模型验证。研究结果表明,能力需求满足和关系需求满足对情感依恋有正向影响,同时通过情感依恋间接作用于主观幸福感;自主需求满足对情感依恋没有显著作用。制度和技术支持在三种需求满足与情感依恋之间表现出不同强度的调节效应。建议适老版移动政务设计者进一步优化其设计与功能,不断提升老年用户的主观幸福感。

At present,elderly users have become a new user growth point in the field of mobile government.It is of great significance to explore how the intrinsic need satisfaction of elderly users affects subjective well-being for improving public services,narrowing the digital divide,improving social equity,and strengthening the construction of digital government.Based on the attachment theory,this paper develops the influencing factor model of subjective well-being of elderly groups,and tests the heterogeneity of elderly users under different levels of institutional and technical support.We take the modified mobile government“Ganfutong” elderly users as the research object to verify the model.The results show that competence need satisfaction and relatedness need satisfaction have a positive effect on emotional attachment,and indirectly affect subjective well-being through emotional attachment.In addition,autonomy need satisfaction has no significant effect on emotional attachment.Institutional and technical support show different strengths of moderating effects between the three needs satisfaction and emotional attachment.We suggest that modified mobile government designers further optimize its design and functions,and continuously improve the subjective well-being of elderly users.