庐山旅游品牌与九江旅游业高质量创新发展研究

On Lushan Tourism Brand and Jiujiang Tourism High Quality Innovation Development

面对新冠肺炎疫情和“双循环”发展格局,我国旅游产业环境和市场需求的深刻变化都在呼吁旅游业的转型升级与高质量创新发展。庐山作为九江旅游业的核心品牌、重要吸引物和首要旅游目的地,其品牌建设与区域旅游业高质量发展紧密相关,唯有唱响“庐山天下悠”品牌,通过品牌内涵提炼和业态产品场景的同步创新发展,方能以新的形象和体验塑造庐山与九江旅游的新魅力,创造高质量发展新优势。九江旅游业应该坚持问题导向、创新思维,把握行业发展新形势,实施产业创新、文旅融合、智慧旅游、品质建设和特色塑造,推进行业高质量创新发展。

Facing COVID-19 and the“double cycle”development pattern,the profound changes in the environment and market demand of China’s tourism industry are calling for the transformation,upgrading and high-quality innovative development of the tourism industry.As the core brand,important attraction and primary tourism destination of Jiujiang tourism,Lushan’s brand construction is closely related to the high-quality development of regional tourism.Only by singing the brand of Lushan,and through the refinement of brand connotation and the synchronous innovation and development of business product scenes,can we shape the new charm of Lushan and Jiujiang tourism with new images and experiences,and create new advantages for high-quality development.Jiujiang tourism industry should adhere to problem-orientation and innovative thinking,grasp the new situation of industry development,implement industrial innovation,integration of culture and tourism,smart tourism,quality construction and feature building,and promote high-quality innovative development of the industry.