巴中红色文旅IP塑造路径研究

Research on IP Shaping Path of Bazhong Red Cultural Tourism

巴中是川陕革命根据地的中心和首府,拥有丰富的红色文化资源。巴中市重视对红色资源的保护和开发,然而,随着时代的发展,巴中红色文化在传承和发展过程中面临的瓶颈问题和现实挑战越来越突出。以当下火热的IP作为切入点,借鉴深圳“小凉帽”IP打造的成功经验,探索适合巴中红色文化传承基地建设的IP路。

Bazhong is the center and capital of Sichuan Shaanxi revolutionary base and has rich red cultural resources. Bazhong attaches importance to the protection and development of red resources. However, with the development of the times, the bottleneck problems and practical challenges faced by Bazhong red culture in the process of inheritance and development are becoming more and more prominent. This paper takes the current hot IP as the starting point, draws lessons from the successful experience of “little hat” IP in Shenzhen, and explores the IP road suitable for the construction of Bazhong red culture inheritance base.