中国形象的文化符号国际传播路径——基于土耳其“我想象的中国”绘画作品的实证研究

On the trajectory of Chinese image communication via cultural symbols——An empirical study based on the Turkey’s “Imagine China” painting works

文化符号既是传递正面国家形象的有力工具,也是扭转跨文化传播过程中可能出现编码意义与解码意义不符甚至相反困境的有效手段。研究发现:中国形象文化符号传播中出现的问题,既有自身符号选择失误与传播能力较弱的原因,也有符号接受过程中渠道、环境与受众的因素。基于此,以文化符号重构国家形象应以传统文化的现代化为前提、以塑造全人类共同价值观为基础、以中外文化的关联性为纽带、以互联网时代的年轻群体为重点对象来推动文化符号的创新性发展和有效表达。

Cultural symbols act as an effective tool to convey the positive nation’s image, as well as an effective means to reverse the predicament that encoding meaning and decoding meaning may be inconsistent or even opposite in the process of cross-cultural communication. The research findings are as follows: the problems that arise in the dissemination of Chinese images by cultural symbols are not only due to our errors in symbol selection and weak communication ability, but also due to the different channels, environments and audiences in the process of accepting symbols. Facing such unfavorable factors, the idea of actively reconstructing the new nation’s image with cultural symbols should take the modernization of traditional culture as the premise, shape the common values of all mankind as the foundation, take the relevance of Chinese and other culture as the link and the young people in the Internet age as the key target, so as to promote the innovative development and effective expression of cultural symbols.