美国滑雪培训业特征、实践经验及启示

Characteristics,Practical Experience and Enlightenment of American Ski Training Industry

运用文献资料、逻辑分析等方法,探究美国滑雪培训业组成、特征及实践经验,提出对我国滑雪培训业发展的启示。美国滑雪培训业的特征:客群定位清晰、品牌效应显现、认证体系完备、配套设施完善、风险防范意识较强;实践经验:市场以消费者细分为导向、机构以品牌建设为目标、认证体系以培养规范为核心、场地设施以服务体验为引擎、风险防控以知识普及为保障。对我国的启示:细分目标市场以打造分级滑雪课程,塑造机构品牌以提高滑雪机构影响力,优化认证体系以保障滑雪教学质量,完善场地设施以提升滑雪学员满意度,增强风险意识以做好滑雪应急预警。

By using the methods of literature review and logical analysis,this paper explored the composition,characteristics and practical experience of ski training industry in the United States,and summarized the practical enlightenment to ski training industry in China.Characteristics of American ski training industry:Customer group positioning is clear,brand effect is obvious,certification system is established and enhanced,supporting facilities are improved,and the awareness of risk prevention is formed.Practical experience:The ski training market is oriented by consumer segmentation,the ski training institutions take brand building as the goal,the ski training certification system takes training norms as the core,the ski training facilities take service experience as the engine,and the risk prevention and control of ski training is guaranteed by knowledge popularization.Enlightenment to China:We should subdivide the target market of ski training to create graded ski courses,build the brand of ski training institutions to improve the influence of ski institutions,optimize the certification system of ski training to ensure the quality of ski teaching,improve the facilities of ski training sites to enhance the satisfaction of ski students,and enhance the risk awareness of ski training to do a good job in skiing emergency warning.