古风服饰供应链优化策略——以古衣APP为例

The Optimization Strategy of Supply Chain of Ancient Clothing——A Case Study of Guyi APP

“汉服热”的兴起,促进了古风服饰行业的发展,但刚刚起步的古风服饰市场,其供应链存在较多问题,导致行业内部恶性竞争、产品同质化严重等现象频出。文中以古衣APP平台为核心,对其供应链上下游进行研究分析,构建一个专业的古风服饰供应链,以期为古风服饰市场发展提供借鉴经验。

The rise of“Hanfu fever”has promoted the development of the ancient fashion clothing industry,but the ancient fashion clothing market just started,there are many problems in its supply chain,resulting in vicious competition within the industry,serious product homogeneity and other phenomena.This paper takes the Guyi APP platform as the core,studies and analyzes the upstream and downstream of its supply chain,and constructs a professional supply chain management mode of ancient clothing,in order to provide reference experience for the development of the market of ancient clothing.