摘要
“汉服热”的兴起,促进了古风服饰行业的发展,但刚刚起步的古风服饰市场,其供应链存在较多问题,导致行业内部恶性竞争、产品同质化严重等现象频出。文中以古衣APP平台为核心,对其供应链上下游进行研究分析,构建一个专业的古风服饰供应链,以期为古风服饰市场发展提供借鉴经验。
The rise of“Hanfu fever”has promoted the development of the ancient fashion clothing industry,but the ancient fashion clothing market just started,there are many problems in its supply chain,resulting in vicious competition within the industry,serious product homogeneity and other phenomena.This paper takes the Guyi APP platform as the core,studies and analyzes the upstream and downstream of its supply chain,and constructs a professional supply chain management mode of ancient clothing,in order to provide reference experience for the development of the market of ancient clothing.
作者
陈湘
刘清旭
毛艺先
殷佳诚
祝玉华
CHEN Xiang;LIU Qing-xu;MAO Yi-xian;YIN Jia-cheng;ZHU Yu-hua(School of Logistics and Transportation,Central South University of Forestry and Technologylogistics Management,Changsha 410000,China)
出处
《物流工程与管理》
2022年第6期46-49,共4页
Logistics Engineering and Management
基金
湖南省大学生创新创业训练计划(项目编号:S202010538064X)。
关键词
古风服饰
供应链管理
供应链构建与优化
古衣APP
ancient clothing
supply chain management
construction and optimization of supply chain
Guyi APP